Google Ads
Google Ads Overall Performance
Ad Spend
$2,139.43
V2 + V3 combined
Impressions
197,114
Clicks
2,906
Phone Calls
16
Conversions
56
V3: 54 + V2: 2
Cost / Conv
$38.20
CTR
1.47%
Avg CPC
$0.74
Campaign Breakdown
| Campaign | Account | Spend | Imp | Clicks | Conv | Calls | Cost/Conv |
|---|---|---|---|---|---|---|---|
| Local PMAX General | V3 | $1,605.72 | 169,267 | 2,478 | 29 | 2 | $55.37 |
| Local PMAX Expanded | V3 | $427.72 | 27,729 | 414 | 25 | 10 | $17.11 |
| Local PMAX | Strip Hotels | V3 | $0.03 | 8 | 0 | 0 | 0 | - |
| PMAX | Website Traffic | V2 | $105.96 | 110 | 14 | 2 | 4 | $52.98 |
| Total | $2,139.43 | 197,114 | 2,906 | 56 | 16 | $38.20 |
Google Ads Daily Performance
Google Ads - V3
V3 Performance (Sin City Diabetics V3)
Ad Spend
$2,033.47
Impressions
197,004
Clicks
2,892
Phone Calls
12
Conversions
54
Cost / Conv
$37.66
| Campaign | Budget | Impressions | Clicks | Conv | Calls | Conv Rate | Cost/Conv | Spend |
|---|---|---|---|---|---|---|---|---|
| Local PMAX General | $240/day | 169,267 | 2,478 | 29 | 2 | 1.17% | $55.37 | $1,605.72 |
| Local PMAX Expanded | $60/day | 27,729 | 414 | 25 | 10 | 6.04% | $17.11 | $427.72 |
| Local PMAX | Strip Hotels | $5/day | 8 | 0 | 0 | 0 | - | - | $0.03 |
| Total | 197,004 | 2,892 | 54 | 12 | 1.87% | $37.66 | $2,033.47 |
Google Ads - V2
V2 Performance (Get Fast Cash for Strips)
Ad Spend
$105.96
Impressions
110
Clicks
14
Phone Calls
4
Conversions
2
Cost / Conv
$52.98
| Campaign | Budget | Impressions | Clicks | Conv | Calls | Conv Rate | Cost/Conv | Spend |
|---|---|---|---|---|---|---|---|---|
| PMAX | Website Traffic | $15/day | 110 | 14 | 2 | 4 | 14.29% | $52.98 | $105.96 |
V2 vs V3 Comparison
V3 Conversions
54
$37.66 per conversion
V2 Conversions
2
$52.98 per conversion
V3 Spend
$2,033
95.0% of total Google spend
V2 Spend
$106
5.0% of total Google spend
V2 vs V3 Side-by-Side
Meta Ads Overall Performance
Amount Spent
$5,213.08
3 active campaigns
Impressions
125,302
Clicks
1,420
CTR
1.13%
On-FB Leads
271
Purchases
30
CPL
$19.24
CPA
$17.32
Spend / (Leads + Purchases)
Campaign Breakdown (excl. DS4C)
| Campaign | Spend | Impressions | Link Clicks | Leads | Purchases | CPL |
|---|---|---|---|---|---|---|
| Sales vs Informative | Top 14 States | $1,708.08 | 37,255 | 427 | 84 | 10 | $20.33 |
| Sales vs Informative | Top 14 States - [DS4C] | $1,759.29 | 49,943 | 471 | 66 | 3 | $26.66 |
| Total (excl. DS4C) | $3,467.37 | 87,198 | 898 | 150 | 13 | $23.12 |
Meta Ads Daily Performance
Lead Campaign
Lead Campaign | [DS4C]
Ad Spend
$1,745.71
Impressions
38,104
Link Clicks
522
On-FB Leads
121
Cost / Lead
$14.43
Purchases
9
DS4C Daily Breakdown
| Date | Spend | Impressions | Link Clicks | Leads | Purchases | CPL |
|---|---|---|---|---|---|---|
| Oct 22 | $241.63 | 4,261 | 74 | 22 | 2 | $10.98 |
| Oct 23 | $252.48 | 4,753 | 75 | 17 | 2 | $14.85 |
| Oct 24 | $240.79 | 4,903 | 61 | 15 | 0 | $16.05 |
| Oct 25 | $252.32 | 5,851 | 74 | 18 | 1 | $14.02 |
| Oct 26 | $252.49 | 5,976 | 82 | 17 | 2 | $14.85 |
| Oct 27 | $253.02 | 6,318 | 78 | 17 | 0 | $14.88 |
| Oct 28 | $252.98 | 6,042 | 78 | 15 | 2 | $16.87 |
| Total | $1,745.71 | 38,104 | 522 | 121 | 9 | $14.43 |
DS4C Daily Performance
Changes This Period
Google Ads (V3) - Negative Keywords Added
- Added [cvs las vegas near me] as exact match negative keyword to Local PMAX General
- Added [cvs nellis] as exact match negative keyword to Local PMAX General
- Added [cvs on horizon ridge and eastern] as exact match negative keyword to Local PMAX General
- Added [cvs pharmacy las vegas] as exact match negative keyword to Local PMAX General
- Added [las vegas walgreens] as exact match negative keyword to Local PMAX General
- Added [walgreen las vegas] as exact match negative keyword to Local PMAX General
- Added [walgreens eastern and warm springs] as exact match negative keyword to Local PMAX General
- Added [walgreens las vegas] as exact match negative keyword to Local PMAX General
- Added [walgreens near me las vegas] as exact match negative keyword to Local PMAX General
- Added [walgreens on flamingo] as exact match negative keyword to Local PMAX General
- Added [walgreens on fort apache and flamingo] as exact match negative keyword to Local PMAX General
- Added [walgreens pharmacy] as exact match negative keyword to Local PMAX General
- Added [walgreens pharmacy 24 hours] as exact match negative keyword to Local PMAX General
- Added [walgreens pharmacy las vegas] as exact match negative keyword to Local PMAX General
Email Marketing
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Sin City Diabetics
Email Stats
Click Performance
DS4C
Email Stats
Click Performance
GFCFS
Email Stats
Click Performance
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